Operadores de Turismo de Natureza
ABOUT SUNVIL HOLIDAYS
FORMEDIN 1970
RESPECTED BRAND 1N UK W1TH
MANY AWARDS
25,000 TO 30,000 CLIENTS PER YEAR
EUROS 32 MILLION ANNUAL TURNOVER
PROGRAMMES TO GREECE, CYPRUS,
ITALY/PORTUGAL, AFRICA,
CENTRAL/SOUTH AMERICA AND
THE CARIBBEAN.
OUR 16 YEAR HISTORY IN THE AZORES
YEAR TOTAL PAX TURNOVER
1993— 1994 164 £1 33,593
1994—1995 250 £21 5,377
1995—1996 196 £181,177
1996—1997 218 £200,910
1997—1998 228 £201, 101
1998—1999 264 £234107
1999—2000 205 £1 92,973
2000—2001 222 £21 1,340
2001—2002 188 £181 ,944
2002—2003 166 £1 82,054
2003—2004 182 £183747
TOTAL
1993 – 2004 2,283 £2,1 18,322
2004 — 2005 (UNTIL 22/9/05) Estimate for 2004 — 2005 year end:
1,527 £1,271,
1,600 visitors
THE STATISTICS - 2005
(TO 22/9/2005)
• TOTAL CLIENTS 1,527
• ON DIRECT FLIGHT 1,152
• VIA LISBON 375
• SAO MIGUEL 1,229
• OTHER ISLANDS (37%) 455
• ADDITIONAL VISITORS BOOKED
ON 3 ISLAND, 4 ISLAND AND GRAND TOURS 168
TOTAL BED NIGHTS 14,424
THE STATISTICS - 2005
AVERAGE STAY 9.5 NIGHTS
AVERAGE HOLIDAY SELLING PRICE
IN THE UK = £833.00 (E. 1,208)
TOTAL EUROS REMITTED TO DATE
(not including airline payments) E.867,000
Plus local spend E.129.30* x 9.5 days
xl527clients= E. 1,875,690
TOTAL INJECTION INTO LOCAL ECONOMY E.2,742,690
THE STATISTICS
PRE-BOOKED VISITORS ON TOURS, SINGLE CENTRE AND
MULTI-CENTRE HOLIDAYS:
SAO MIGUEL 1,397
FAIAL 311
TERCEIRA 226
PICO 218
FLORES 96
SAO JORGE 81
SANTA MARIA 35
GRACIOSA 9
Figures do not include activity one week holidays booked.
ONE WEEK PRE BOOKED ACTIVITY HOLIDAYS:
FLY DRIVE ON SAO MIGUEL 46
WHALE & DOLPHIN WATCHING ON SAO MIGUEL
FAIAL AND PICO 42
WALKING HOLIDAYS ON SAO MIGUEL 35
WALKING HOLIDAYS ON SANTA MARIA AND
SAO MIGUEL 18
CYCLING HOLIDAYS ON SAO MIGUEL 6
WALKING HOLIDAYS ON SAO JORGE 6
PRE-BOOKED DAY ACTIVITIES:
*WHALE AND DOLPHIN WATCHING ON SAO MIGUEL 179
*SWIMMING WITH DOLPHINS ON SAO MIGUEL 65
*DAY WALKS - VARIQUS ISLANDS 38
*WHALE AND DOLPHIN WATCHING ON FAIAL 35
*TAXI TOURS - VARIQUS ISLANDS 22
*WHALE AND DOLPHIN WATCHING ON PICO 18
HOW DID WE DO IT?
- 25,000 COPIES OF A DEDICATED, HIGH QUALITY 52 PAGE COLOUR BROCHURE FEATURING ALL THE ISLANDS, AND A WIDE RANGE OF ACTIVITIES AND ACCOMMODATION RANGING FROM TURISMO RURAL PROPERTIES TO STANDARD HOTELS
PUBLIC RELATIONS CAMPAIGN
CONSISTENT FLOW OF INFLUENTIAL JOURNALISTS WITH ARTICLES IN:
- SUNDAY TIMES
- THE TIMES
- THE TELEGRAPH
- SUNDAY TELEGRAPH
- THE OBSERVER
- DAILY MAIL
- DAILY EXPRESS
- MANY PROVINCIAL NEWSPAPERS
- MAGAZINES
TRAVEL TRADE AWARENESS
- BROCHURES DISTRIBUTED TO APPROXIMATELY 1,000 HIGH QUALITY, INDEPENDENT TRAVEL
- AGENTS WITH THE RIGHT CLIENT PROFILE.
- FREE HOLIDAYS FOR SELECTED TRAVEL
- AGENTS TO VIEW THE ISLANDS.
- 4 EDUCATIONAL VISITS WITH SMALL GROUPS OF TRAVEL AGENTS.
ENTHUSIASM, HARD WORK AND LOVE FOR THE ISLAND
HOW YOU CAN HELP US
1. FASTER, SAME-DAY RESPONSES
OUR REQUESTS.
2. BETTER FOOD WITH MORE VARIETY SERVED HOT WHERE APPROPRIATE
3. FRESH SALADS - USE LOCAL INGREDIENTS, SOURCED LOCALLY
GREEK ISLAND – SKIATHOS
60 SUNVIL CLIENTS PER WEEK
SPENT MORE ON
EXCURSIONS THAN
APPROXIMATELY 500
NECKERMANN CLIENTS FROM
GERMANY
THE SAD STORY OF CYPRUS
VISITORS IN 2004 (2,349,012) WERE 348,000 DOWN ON 2001 AND TOURISM REVENUE DOWN BY 22.75% A REDUCTION OF £290 MILLION
HOTEL OCCUPANCY 2001 = 59.7%
HOTEL OCCUPANCY 2004=41.8%
“Most of the countries in the Mediterranean that have developed mass tourism have come to regret it and don’t know what to do with piles of concrete and factory-style hotels. For them it is too late. Once mass tourism has changed the face of a destination it is virtually impossible to get back its original charm and style.”
Akin Koc, Managing Director of Anatolian Sky Holidays
“Last year, North Cyprus had a total of 275,000 visitors from all countries, including 100,000 from the UK. The fact is we cannot develop our tourism industry based on this level of visitors. We need to talk to the major travel suppliers in all our key markets and work with them to bring in more clients. But this is not the same as developing mass tourism.”
Yílmaz Kalfaoglu, UK Director of the North Cyprus Tourism Centre.
UNDERLYING TRENDS
THREE KEY MOTIVATIONAL FACTORS APPEAR UNDERLINE THE TREND AMONGST EUROPEANS TOWARDS NEW DESTINATIONS IN DEVELOPING
COUNTRIES. THESE ARE THE DESIRE TO:
*DISCO VER THE UNDISCOVERED
*EXPERIENCE THE AUTHENTIC
*RECHARGE THE BATTERIES OF THE SOUL WHETHER THROUGH RELAXATION, PHYSICAL ACTIVITY OR LEARNING SOMETHING NEW
EMOTIONAL REGENERATION, SPACE AND TRANQUILITY; NATURAL, RUGGED, SOULFUL, LIBERATING.
EXPERIENCE-SEEKING DESTINATION “PIONEERS” HAVE AGAIN BECOME “DESTINATION COLLECTORS” BUT ONLY OF THE UNDISCOVERED, EXOTI C AND “ABOUT TO B E COO L”
DESTI NATIONS
ONES TO WATCH
PLACES WITH MAGNIFICENT, UNSPOILT NATURAL ENVIRONMENTS, EXOTIC WILDLIFE AND PREVIOUSLY IMPENETRABLE CULTURE:
DESTINATIONS WITH BIG LANDSCAPES AND SMALL POPULATIONS - AND THEREFORE SPACE AND TRANQUILITY TO SATISFY THE DESIRE TO
ESCAPE THE FRENETIC PACE OF METROPOLITAN LIFE AND RECHARGE THE BATTERIES OF THE SOUL - AS LONG AS THEY APPEAR COMMITTED TO CONSERVING THESE ASSETS.
NEW DESTINATIONS
Libya and Mozambique will be the hottest new destinations within the next five years.
THE BIGGEST WINNER OVER THE NEXT FEW YEARS IN TERMS OF GROWTH RATE, APART FROM THE MIDDLE EAST, WILL BE SOUTH AMERICA.
ROLE MODEL: NEW ZEALAND
KEITH BELLOWS* TOLD A TQURISM INDUSTRY CONFERENCE IN AUCKLAND TODAY “NEW ZEALAND HAS, SO FAR, BEEN ONE OF THE MOST SUCCESSFUL TOURIST DESTINATIONS IN CONTROLLING THE ENVIRONMENTAL AND CULTURAL DAMAGE THAT CAN BE DONE BY ‘MASS TOURISM”
2OTH September, New Zealand News
*VÍce...president of the National Geographic Society
BUT HE SAID “IT IS ESSENTIAL TO CONTINUE THIS, NOT ONLY BY LIMITING VISITORS NUMERICALLY BUT BY ENSURING THAT THEY ARE CULTURALLY AND ENVIRONMENTALLY SENSITIVE, AND TARGETING ONLY THOSE WHO APPRECIATE THE NEED TO PRESERVE WHAT IS UNIQUE ABOUT NEW ZEALAND.”
WINTER TOURISM - IS IT VIABLE?
NOVEMBER – MARCH
AVERAGE AVERAGE
RAINFALL DAY TIME
MM TEMP. Centigrade
Egypt(RedSea) 21 24
Brazil (Fortaleza) 129 26
Dubai 93 28
Tenerife 186 20
Madeira 448 18
Tunisia 276 17
Cyprus 389 18
Morocco 160 24
CostadelSol, Spain 136 16
AZORES 580 15
